Craft a new name, logo, brand, website and subsequent collateral for the company that spoke to who they are and the exceptional service they offer to their clients.

Over a matter of months, client meetings, brainstorms and rounds of changes we landed on the name ‘Youm’ and then created a logo, brand and then collateral that visually reflected all that Youm stood for as depicted by their pillars: Advise, Support, Prosper.

In close collaboration with the Youm team we were able to get to know what makes them tick as a company and as humans - to then create a new name, logo, brand, website, brand launch video and various items of collateral that represented who they are, how much they have grown and the lending support and advice service they offer their clients.