Attract the best talent to Toyota Careers and showcase the career opportunities at Toyota.
Toyota
Attracting The Best Talent
Industry
Automotive Industry, Recruitment, Graduates
Services
Campaigns & Strategies, Communications, Digital Marketing, Augmented Reality
Let’s deep dive into the details.
The Ask
The Task
Create and execute a series of creative and engaging campaigns, with the right targeting to reach potential candidates and drive them to the Toyota Careers website or their local Toyota dealership.
The End Game
Embarking on our creative directions, we approached these campaigns by encouraging viewers to take the next step in their careers without limiting their potential destinations. We’ve crafted physic-defying MC Escher inspired adverts, narrative-driven visuals and gamified experiences.
The Results
Since 2018, we’ve successfully executed a series of digital campaigns generating 24 million impressions and 270,000 clicks. By focusing on highly engaging, creative visuals and targeting, we’ve continued to deliver high engagement rates and results substantially surpassing industry averages.
With each campaign, we continue to tell the Toyota story and help the right candidates take their next step. Our 2019 campaign was also a finalist in the TVNZ Marketing Awards.
Want us to help you take the next step with your business?
Chat to one of our friendly flockers.