The job sounded simple: rebrand the fuel and technology arm of New Zealand stalwart, Gallagher, to reflect its return to local ownership. Oh, and launch their brand-new fuel dispenser. And reimagine the entire fuelling experience for customers, staff, and engineers.
What started as a chance meeting between Mark and the owner at a local swim meet soon turned into a long-term partnership. The brief? Reposition the brand and product experience to match the scale of their ambition.
PEC
PEC
Industry
Fuel, Technology, Innovation
Services
Strategy, Branding, Design, Communications, Campaigns, UX and UI Design, Photography
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Let’s deep dive into the details.
The Ask
The Task
Revive a trusted 80-year-old Manawatū name and reposition it as a modern innovator, making decisions for New Zealanders a generation ahead.
Chances are, you’ve used a PEC pump. They supply over 80% of the country’s fuel dispensers. Their latest model, Pinnacle, is a game-changer: Kiwi-made, best-in-class, and designed to put the forecourt experience at your fingertips.
We shaped the brand, named the dispenser, and designed the interface, all to reflect premium quality, intuitive design, and a user-first experience.
The End Game
To design a fuel experience that’s faster, smarter, and fully future-proof. Touchscreen pumps that turn a simple transaction into something more, with seamless integrations, third-party platforms, and kiosk functions (pie with your petrol?).
Long-lasting, modular hardware made in New Zealand.
And beyond the forecourt? Help shape a brand that not only builds high-performance dispensers and future fuels infrastructure, but also operates as a contract electronics manufacturer — equally at home creating atomic clocks, milk vat monitors, and other custom-engineered solutions.
The Results
What started with timing laps has found a rhythm of its own.
PEC’s Pinnacle range is redefining the standard at the pump, while their broader manufacturing operation continues to push the limits of precision engineering.
As a family-owned business with millions invested in local infrastructure, PEC is building for the long run, so we’re just getting started.
Good relationships like this work. Partner with us as your marketing team.