Allflex - We Speak Cow

Allflex wanted a booklet that was more than a sales pitch. They wanted something that felt more at home to their gumboot wearing, early rising farming community that tells the story of who they are and what they stand for - as told by locals and the facts.

After exploration we settled on a booklet more aligned to a lifestyle magazine that could be browsed casually but still have key and helpful information within. This was achieved by using key messaging that plays on Kiwi humour, a design style that has a rural/Kiwi ‘look’, incorporating more visuals than words, and telling real life stories from locals all over NZ.

Delivering a product booklet that felt more like a coffee table magazine and interested even the most casual reader. Allflex were happy enough to get us to help work on more advertising and promotional material.