Harness the full potential of a comprehensive brand and website that embodies the collective spirit of Palmerston North CBD’s business company, showcasing their vibrancy, inclusivity, and unique identity, while effectively managing, promoting, and driving development forward.

These values of vibrancy, inclusion, and identity served as our foundation, inspiring us to design a logo that seamlessly incorporates recognisable elements of the Palmerston North CBD. Extending this to the website, we created a bright, engaging platform to convey essential information about Palmy BID.

We created Palmy BID's logo by incorporating a map of the central city, stylised to represent the area covered by the BID, and utilising the line work to to reference a fingerprint, while the website was developed as a clean landing page we work through the full site.

We’re proud to have been able to create a cohesive visual identity for Palmy BID, helping to further their goals of managing, promoting and developing the Palmerston North CBD for the benefit of all.