Craft a brand and landing page website as the identity for Palmy BID.
Palmy BID
Sometimes It's Good to be a Square
Industry
Business Improvement District, Professional Services
Services
Brand, Website
![01 - BSD Palmy BID Case Study Assets](https://bsd.nz/wp-content/uploads/2022/10/01-BSD-Palmy-BID-Case-Study-Assets.jpg)
Let’s deep dive into the details.
The Ask
The Task
Harness the full potential of a comprehensive brand and website that embodies the collective spirit of Palmerston North CBD’s business company, showcasing their vibrancy, inclusivity, and unique identity, while effectively managing, promoting, and driving development forward.
The End Game
These values of vibrancy, inclusion, and identity served as our foundation, inspiring us to design a logo that seamlessly incorporates recognisable elements of the Palmerston North CBD. Extending this to the website, we created a bright, engaging platform to convey essential information about Palmy BID.
The Results
We created Palmy BID's logo by incorporating a map of the central city, stylised to represent the area covered by the BID, and utilising the line work to to reference a fingerprint, while the website was developed as a clean landing page we work through the full site.
We’re proud to have been able to create a cohesive visual identity for Palmy BID, helping to further their goals of managing, promoting and developing the Palmerston North CBD for the benefit of all.
![05-BSD-Palmy-BID-Case-Study-Assets5](https://bsd.nz/wp-content/uploads/2022/10/05-BSD-Palmy-BID-Case-Study-Assets5-1.jpg)
![Palmy BID x BSD - Branding Palmy BID x BSD - Branding](https://bsd.nz/wp-content/uploads/2022/10/08-BSD-Palmy-BID-Case-Study-Assets8.jpg)
![03 - BSD Palmy BID Case Study Assets3](https://bsd.nz/wp-content/uploads/2022/10/03-BSD-Palmy-BID-Case-Study-Assets3.jpg)
![06-BSD-Palmy-BID-Case-Study-Assets6](https://bsd.nz/wp-content/uploads/2022/10/06-BSD-Palmy-BID-Case-Study-Assets6-1.jpg)
There are some great things happening in Palmy.
Check out more of them.
Don’t worry we can walk the walk and talk the talk. See it for yourself.
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