Craft a digital space that encourages users to want to visit, do business, explore and move to Whanganui. All the while transforming the perception of the city to be known for its artsy, creative, and quirky demeanour.

From user research, personas and journeys, we discovered that through content architecture and clear user-flows we could merge all three websites into one — Discover Whanganui.

With user research pointing towards a single website, this is what we created. The website journey leads users through to three key areas; Live, Work, Visit. The homepage welcomed users to the region, creating a feeling of stepping into the site and into their chosen landing area.

Collaborating closely with locals, we put them front and centre to visually express the incredible vibrancy, culture and people of Whanganui. The awa that flows through Whanganui is classified as its own entity and a massive part of its history & story. Inspired by this, we incorporated a moving wave effect that connects the website together.