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Blacksheepdesign Logo

+64 6 353 1983

[email protected]

227 Cuba Street
Palmerston North, NZ

Hello, what would you like us to address you as?

Usually people just say their name, but be creative if you want!

In a rush? Holla at us 06 353 1983 or email [email protected]

Let’s deep dive into the details.

The Ask

Attract the best talent to Toyota Careers and showcase the career opportunities at Toyota.

The Task

Create and execute a series of creative and engaging campaigns, with the right targeting to reach potential candidates and drive them to the Toyota Careers website or their local Toyota dealership.

The End Game

Embarking on our creative directions, we approached these campaigns by encouraging viewers to take the next step in their careers without limiting their potential destinations. We’ve crafted physic-defying MC Escher inspired adverts, narrative-driven visuals and gamified experiences.

The Results

Since 2018, we’ve successfully executed a series of digital campaigns generating 24 million impressions and 270,000 clicks. By focusing on highly engaging, creative visuals and targeting, we’ve continued to deliver high engagement rates and results substantially surpassing industry averages.

With each campaign, we continue to tell the Toyota story and help the right candidates take their next step. Our 2019 campaign was also a finalist in the TVNZ Marketing Awards.

Toyota - interactive careers expo stand

Want us to help you take the next step with your business?

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Get in Touch

Don’t worry we can walk the walk and talk the talk. See it for yourself.